Why we launched Forget Me Not
Our Forget Me Not campaign is a relatively new partner benefit. It highlights the longer-term dogs and cats in their care who need additional exposure to find their special person.
No one campaign or marketing tactic can save a shelter animal. Our goal with this program is simple. Use creative graphics and emotional messaging to show these amazing animals in a new light. And encourage people to consider those dogs and cats whom they might otherwise pass by.
New life for Lloyd
On June 15, 2017 we received two Forget Me Not submissions from our partners at Adams County Animal Shelter in Colorado. One was for Lloyd, a then five year-old dog, homeless for nearly a year.
Lloyd was in urgent need of adoption. He needed to be an only dog, required an experienced dog handler, and someone willing to work with his dietary allergies. Sadly Lloyd was like too many animals in shelters across the country. We were not sure our Forget Me Not program could save him, but we were determined to try.
Thankfully our partners had excellent images of Lloyd, including one showing him doing his best trick: a high five. We used this image to create a heart-tugging message. Through Facebook, Twitter and Instagram we elaborated on Lloyd’s urgent need, but his picture said it all. His Facebook post went viral, but still no adopter.
A week later we tried again. This time there was hope.
Lloyd finds a buddy
A woman named Lisa saw Lloyd’s story on our Facebook page and contacted the Adams County Animal Shelter. After she submitted an application and a home check was arranged, we all waited for her insurance company to approve Lloyd. It felt like a very long wait.
On June 28 we got the wonderful news: Lloyd was going home – to Ohio.
The shelter staff arranged the multi-state freedom ride from Colorado through Kansas and finally to Ohio. Lloyd has since been renamed Buddy, and has finally found his special person.
P.S. On July 26 Lloyd’s former shelter mate and fellow Forget Me Not pet, Cruz, was adopted by a Denver nurse.
Thank you, partner
We would like to thank Talia Heit, Behavior and Rescue Coordinator at Adams County Animal Shelter for giving us the opportunity to share Lloyd’s need.
“It was such a wonderful experience partnering with Pets for Patriots. I had been desperately trying to find a home for Lloyd/Buddy for many months and was afraid I was running out of options.
To make a long story short, I thought reaching out to Pets for Patriots was going to be a long shot, but I was amazed in the quick response I received from them. We had a lot of great conversation back and forth in regards to Lloyd/Buddy and it was so heart-warming to see how invested they became right away. They showed so much concern and genuine care for Lloyd/Buddy and they were going to do everything they could to help share his story far and wide.
Because of them and their amazing following of supporters, Lloyd/Buddy found his own personal angel to save him. Lisa was truly everything that Lloyd needed and we made sure to do everything possible to get him from Colorado to Ohio. Pets for Patriots was there with us all every step of the way, offering support and encouragement.
Lloyd/Buddy wasn’t just another shelter dog to Pets for Patriots. He wasn’t just a sad story that I had told them or an email they could just eventually forget. From the moment they learned about him, he became a life and a life they were going to help save. I cannot thank them enough for giving us hope during an extremely difficult time, for taking some of our burden and making it their own, and for all the kindness and compassion that they showed and have continued to show. They are truly a gold-standard organization and it is an honor to call them a partner.”
Do you have a dog or cat in your care who would benefit from additional exposure? As a partner-only benefit you can submit them to our Forget Me Not campaign here.